Peter: Right. Yeah, on mortgages, demonstrably there are numerous associated with the more recent fintech players which are to arrive which are trying to create a huge difference there and there’s lots of friction so what you’re saying is…i am talking about, i suppose just exactly how closely embedded have you been with your businesses, like mortgages and sometimes even signature loans or exactly exactly just what perhaps you have where you’re actually attempting to work because it seems like there’s…some of these companies really just refine the user experience down to a very limited amount of moves on the users’ behalf with them to improve the funnel, improve conversions and improve the user experience. Continue reading →